Email marketing is one of the cheapest and best form of digital marketing online, email list is the golden resource to make it effective with positive results. A list with high bounce rate will result in waste of time, money and energy. List management and cleaning is very important if you want to succeed in this field of marketing. More than 30% of emails go bad in just one year and continuous sending to these bad emails will result in high bounce rates.
Some subscribers use temporary emails to sign up for newsletters these days, some use non existing emails to opt-in. All these scenarios makes it very important to clean your list periodically.
Most SMTP and email marketing companies tolerate minimum of 10% bounce rate else they will deactivate the account or blacklist your domain. Also if over 10% of your emails are bad, less than 44% are delivered. It is very important to clean the list maybe once in 2 months.
Email verification services should be able to have the following features below:
- Remove email duplicates
- Remove Spam emails
- Remove Suspended emails
- Remove Bounce emails
Email verification companies do charge per number of emails to be verified but it worth it. Having a clean list will help your business generate more sales and visitors. I recommend these 3 companies because I have used them and their service is of high quality.
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